GDPR Compliance Documentation

1. Data Controller Information

Morphedby.AI acts as the data controller for your personal information:

2. Legal Basis for Processing

We process your data under the following legal bases as defined in GDPR Article 6:

  • Contract (Art. 6(1)(b)): Processing necessary for our service contract
  • Consent (Art. 6(1)(a)): Processing based on your explicit consent
  • Legal Obligation (Art. 6(1)(c)): Processing required by law
  • Legitimate Interests (Art. 6(1)(f)): Processing for our legitimate business interests

3. Data Processing Activities

3.1 Image Processing

  • Purpose: Transformation of user-uploaded images using AI
  • Duration: Original images deleted within 24 hours
  • Transformed images stored for 30 days maximum
  • Processing location: EU-based servers with appropriate safeguards

3.2 Account Management

  • Purpose: User authentication and service provision
  • Duration: Account active period plus 30 days after deletion
  • Data categories: Email, account preferences, login history

3.3 Payment Processing

  • Purpose: Processing payments for credits
  • Duration: 7 years (legal requirement)
  • Processor: Stripe (with appropriate data processing agreement)

4. Your Rights Under GDPR

Right Description How to Exercise
Access (Art. 15) Obtain a copy of your personal data Email [email protected]
Rectification (Art. 16) Correct inaccurate personal data Account settings or email support
Erasure (Art. 17) Request deletion of your data Account deletion option or email
Portability (Art. 20) Receive your data in a structured format Request via [email protected]
Object (Art. 21) Object to certain processing Email with specific objection

5. Data Retention Periods

  • Original Images: 24 hours maximum
  • Transformed Images: 30 days
  • Account Data: Duration of account plus 30 days
  • Payment Records: 7 years (legal requirement)
  • Login History: 90 days
  • Usage Logs: 30 days

6. International Data Transfers

When we transfer your data outside the EEA, we ensure appropriate safeguards through:

  • EU Standard Contractual Clauses
  • Privacy Shield certification (where applicable)
  • Adequacy decisions by the European Commission

7. Technical and Organizational Measures

  • End-to-end encryption for data transmission
  • Regular security audits and penetration testing
  • Access control and authentication mechanisms
  • Employee training on data protection
  • Incident response procedures

8. Cookie Policy

8.1 Essential Cookies

  • Session management
  • Security features
  • Basic service functionality

8.2 Optional Cookies (Require Consent)

  • Analytics
  • Performance monitoring
  • Feature preferences

9. Data Breach Procedures

In case of a data breach that risks your rights and freedoms:

  • We will notify supervisory authorities within 72 hours
  • Affected users will be informed without undue delay
  • Incident response team will implement mitigation measures

10. Contact Information

For any GDPR-related inquiries or to exercise your rights:

11. Updates to This Documentation

This GDPR documentation is regularly reviewed and updated. Major changes will be notified via:

  • Email notification
  • Website announcement
  • In-app notification

Last updated: February 06, 2025